If you regularly find yourself watching television past 1 AM, you’ve more than likely consumed a fair share of infomercials, one of the most notorious being for WEN. Advertised as a revolutionary, “no lather” shampoo and conditioner system, WEN promises to transform your dull, lifeless locks into the Hollywood mane you want.
But instead of leaving many women with the “strength, moisture, and manageability” its website promises, it has left them balding, confused, and looking for answers.
Over 200 women have joined a class action lawsuit against WEN by Chaz Dean, and marketing company Guthy-Renker, claiming it causes hair loss, breakage, scalp irritation and rash.
According to the lawsuit, nurse practitioner Amy Friedman bought the WEN Sweet Almond Mint basic kit in January of 2014 for $29.95, and “within two weeks of beginning use of her WEN Cleansing Conditioner, Plaintiff began losing substantial and abnormal amounts of hair.”
Friedman says she continued using the products for “approximately three more weeks” before stopping completely, resulting in her losing “one quarter to one third” of the hair on her head.
She also claims that her experience is not an isolated incident and that “the internet is replete with examples of blogs and other websites where consumers have complained of the exact same issues with WEN Cleansing Conditioner.”
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